The NFL can be thankful for the Pittsburgh Steelers-Green Bay Packers primetime matchup last Sunday night.
After all three Thanksgiving day games declined in the ratings – including a staggering 20.5 percent drop by the Dallas Cowboys-Los Angeles Chargers game over last season’s Dallas game – the Steelers-Packers game showed a three percent increase.
That is a modest bump but a positive one in a year of declining ratings for the NFL, even though it was a 10 percent drop from the previous week’s Sunday night game.
The Dallas drop was particularly alarming because the Cowboys are one of the league’s most popular teams, although they lost a lot of star power when commissioner Roger Goodell suspended Ezekiel Elliott for six games. Goodell’s long quest to suspend Elliott even though the league’s lead investigator said the alleged victim wasn’t credible may have cost the NFL in the ratings.
There were fears the Steelers-Packers game could drop because Aaron Rodgers was injured, but both the Steelers and the Packers are popular national teams and bring in a lot of eyeballs. And the game wound up closer than expected, with the Steelers winning 31-28 on a field goal as time expired.
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