The NFL has never been more successful.
It now makes billions of dollars every year and is the most watched programming on television. In the 100 channel universe, it draws the most viewers and the TV rightsfees keep going up.
But the strange thing is that the Super Bowl ratings seem to be at a plateau. The game drew 133 million viewers but that was a million less than what they drew in 2017. It figured to drop during Covid but hasn’t bounced all the way back.
And the halftime show drew 5 million more viewers than the game.
The NFL makes so much money that it may not be a matter of concern. But the NFL likes to think the game keeps growing.
Maybe the league has reached a saturation point in the U.S., which may explain why it is playing five games in London and in Germany.
Whether this develops into a problem remains to be seen. But it is something worth watching in the future.