Is the NFL suffering from oversaturation?
That is a question asked a lot last year when the NFL’s TV ratings dropped, although the league blamed first-half plummet on all the interest in the presidential election.
That’s why the ratings will be watched closely this year.
But it’s not the only barometer the NFL and its broadcast partners will be watching. The league also has to be concerned that advertisers aren’t rushing to make buys even before the season begins.
According to Advertising Age, some insiders say the ad buys are the softest since the 2008 recession.
Continue reading “NFL’s scheduling greed is finally taking a toll”