When will the NFL realize the Kaepernick issue isn’t going away?

Most of my younger readers have probably never heard of Frank Serpico.

He was a New York City police officer whose campaign against police corruption was chronicled in the 1973 movie “Serpico.’’ He was played by Al Pacino. It’s a very good movie, by the way.

Anyway, it turns out Serpico is now 81 and still an idealist.

He turned out at a rally Saturday of about 75 mostly minority police officers who gathered in Brooklyn wearing black shirts reading “imwithkap.’’

Kap, of course, is Colin Kaepernick, the quarterback who remains unsigned after refusing to stand for the national anthem last year.

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Despite the rhetoric, don’t count on an NFL lockout or strike

The saber-rattling between the NFLPA and NFL has already started, even though the current labor deal runs until 2020.

Some players have already starting tweeting about their salaries not matching NBA salaries.

And NFLPA head De Smith told The MMQB that a lockout or strike is a virtual certainty in 2021.

The rhetoric, though, doesn’t match the reality.

I doubt there will be a lockout or strike.

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Full-time officials is just another PR ploy by Goodell & Co.

The NFL’s announcement that it will hire up to 24 full-time officials is a good PR move. It gives the league a chance to show fans that it’s trying to improve the quality of the officiating.

But don’t be fooled. Even making all the officials full-time wouldn’t make much difference.

The other major sports have full-time officials — and their officials make mistakes all the time. Remember, they’re human beings. Coaches and players make mistakes all the time. To think officials aren’t going to make mistakes is downright foolish.

NFL officials tend to get more scrutiny than officials in other sports because the regular season lasts just 16 games and teams play only once a week, so fans and the media can spend several days talking about a blown call.

Baseball teams usually play the next day — and the next … and the next — so the debate about a blown call doesn’t last as long.

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NFL’s scheduling greed is finally taking a toll

Is the NFL suffering from oversaturation?

That is a question asked a lot last year when the NFL’s TV ratings dropped, although the league blamed first-half plummet on all the interest in the presidential election.

That’s why the ratings will be watched closely this year.

But it’s not the only barometer the NFL and its broadcast partners will be watching. The league also has to be concerned that advertisers aren’t rushing to make buys even before the season begins.

According to Advertising Age, some insiders say the ad buys are the softest since the 2008 recession.

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Bashing of Kaepernick continues to know no bounds

Colin Kaepernick is like the guy at the county fair who sits above a tub of water while fair goers throw balls attempting to dunk him in the water.

Trying to dunk Kaepernick remains a popular sport in the NFL and the media these days.

In what amounts to blaming the victim, Kaepernick gets bashed for teams not signing him after he refused to stand for the national anthem. He doesn’t get saluted for standing on principle.

The latest bashing was by Albert Breer of The MMQB, who quoted a 49ers employee – it wasn’t clear if the employee is still with the team – bashing Kaepernick’s work habits. Kaepernick is gone, but the 49ers can’t stop taking shots at him.

Breer said the employee told him Kaepernick wouldn’t stay late at the facility, saying he would take the work home instead.

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Would Goodell’s father support NFL’s de facto Kaepernick ban?

I wonder what Charles Goodell would think of the NFL’s de facto Colin Kaepernick ban.

If you don’t recognize the name, he was named a U.S. Senator from New York in 1968 by Gov. Nelson Rockefeller to replace Bobby Kennedy after Kennedy was assassinated.

A Republican, Goodell alienated President Richard Nixon and conservative voters by coming out against the Vietnam War. He came in third in the 1970 election, as a conservative was elected in a three-way race. He also happens to be the father of current NFL commissioner Roger Goodell.

“That was a valuable lesson to me – taking that position he did would be the end of his political career,’’ Goodell told the New York Times in 2010. “He was hoping people would see it was the right thing to do, but against the president’s weight, the weight of the Republican party, it would be difficult, but he did it.’’

Would Roger Goodell have done the same thing his father did?

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