Pursuit of Elliott is more nonsensical buffoonery from Goodell

Remember New Coke?

In one of the most bizarre marketing decisions in American history, Coca-Cola changed its century-old formula in 1985 to a more sugary taste, only to face a deluge of complaints from outraged customers.

Just 79 days later, the company brought back old Coke as Coke Classic.

All you could think of at the time was, what were they thinking?

Their explanation is that they were worried about losing market share to Pepsi. But nobody in the boardroom raised a red flag that changing the formula wasn’t the answer.

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Bowlen wouldn’t even be sniffing the HOF if he hadn’t inherited Elway

When the contributors’ committee met last week to select a candidate to be voted on at the annual Pro Football Hall of Fame selection meeting next February, they were looking at a strong field.

It included Denver Broncos owner Pat Bowlen, former general managers Bobby Beathard and George Young and scouting pioneer Gil Brandt of the Dallas Cowboys.

They could have easily just picked a name out of a hat.

Since there aren’t a lot of other slam-dunk contributor candidates at the moment, all four figure to be selected in the next three years.

There will be two nominated in 2019, then one a year after that.

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Age will soon catch up even with the remarkably durable Tom Brady

When Gisele Bündchen married Tom Brady eight years ago, she said he told her he planned to play 10 more years.

The problem, she said, was that as the years passed, the number never went down. As recently as 2015, he was still saying he planned to play 10 more years.

Now Brady finally seems ready to concede 10 more years may be a bit unrealistic. He seems to be talking about five more years.

Brady turned 40 Thursday, and in his first press conference of training camp Friday, he was asked about Patriots owner Bob Kraft saying he could play until his 50s.

“I don’t think I’ve ever said the 50s,’’ Brady said. “Maybe once. You know, I just love doing it. Again, I’ve never thought about not playing, at least until my mid-40s, so that’s a pretty good goal in and of itself, and then we’ll see when I get there.’’

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