Remember New Coke?
In one of the most bizarre marketing decisions in American history, Coca-Cola changed its century-old formula in 1985 to a more sugary taste, only to face a deluge of complaints from outraged customers.
Just 79 days later, the company brought back old Coke as Coke Classic.
All you could think of at the time was, what were they thinking?
Their explanation is that they were worried about losing market share to Pepsi. But nobody in the boardroom raised a red flag that changing the formula wasn’t the answer.
Continue reading “Pursuit of Elliott is more nonsensical buffoonery from Goodell”
Most of my younger readers have probably never heard of Frank Serpico.
He was a New York City police officer whose campaign against police corruption was chronicled in the 1973 movie “Serpico.’’ He was played by Al Pacino. It’s a very good movie, by the way.
Anyway, it turns out Serpico is now 81 and still an idealist.
He turned out at a rally Saturday of about 75 mostly minority police officers who gathered in Brooklyn wearing black shirts reading “imwithkap.’’
Kap, of course, is Colin Kaepernick, the quarterback who remains unsigned after refusing to stand for the national anthem last year.
Continue reading “When will the NFL realize the Kaepernick issue isn’t going away?”
The saber-rattling between the NFLPA and NFL has already started, even though the current labor deal runs until 2020.
Some players have already starting tweeting about their salaries not matching NBA salaries.
And NFLPA head De Smith told The MMQB that a lockout or strike is a virtual certainty in 2021.
The rhetoric, though, doesn’t match the reality.
I doubt there will be a lockout or strike.
Continue reading “Despite the rhetoric, don’t count on an NFL lockout or strike”