Remember New Coke?
In one of the most bizarre marketing decisions in American history, Coca-Cola changed its century-old formula in 1985 to a more sugary taste, only to face a deluge of complaints from outraged customers.
Just 79 days later, the company brought back old Coke as Coke Classic.
All you could think of at the time was, what were they thinking?
Their explanation is that they were worried about losing market share to Pepsi. But nobody in the boardroom raised a red flag that changing the formula wasn’t the answer.
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